The SEO industry is changing fast. It’s important to keep up with the latest trends and best practices to make sure you are optimizing your site for search engines.
There are a lot of changes every year. We can’t predict what they will be, but we can prepare you for them. In this article, I’m going to walk through some of the most important SEO optimizations that you should consider doing.
- Keep Your Content Fresh
Fresh content is a must if you want to rank well in search engines. Google is constantly updating its ranking algorithm and one of the factors it takes into account is how often your content is updated.
You don’t need to write a new article every day — in fact, that would be impossible! But try to add new content to your website at least once or twice per week. You can also use tools like Yoast SEO that let you know when it’s time to update an old article with new information.
- Optimize For Voice
Voice search is becoming increasingly popular, and it’s one of the reasons why we’re seeing a decline in Google desktop queries. Voice search optimization (VSO) involves optimizing your site so that it can be easily found through speech recognition software. This means focusing on things like:
Keyword-rich content that answers questions in natural language — think “What’s the weather like today?” instead of “weather forecast”
Keyword-rich URLs — this helps ensure that users can find your site when they use voice search or text input on their phones
Mobile compatibility — because more people are using mobile devices to search than ever before, you need to ensure that your website is mobile-friendly
SEO is an ever-changing industry, and the search engine algorithms are always changing. Though it’s impossible to predict exactly how the algorithm will change in 2022, there are some SEO trends that can help you prepare for the future.
Here are some of the most important SEO optimizations to consider as you build your website:
Content is king. It’s no secret that content is one of the most important aspects of SEO strategy, but did you know it can also be one of the most difficult to execute? That’s why we recommend outsourcing your content creation to a professional copywriter with experience in your industry. You don’t have time to spend hours researching keywords; all you need is quality content that delivers on its promise — and our team of writers has years of experience writing for clients in every industry imaginable.
- Optimize for mobile. Mobile-friendly design matters more than ever before. According to Google, over 60% of all searches are now performed on mobile devices, so if your site isn’t responsive or optimized for mobile users, it could be costing you potential traffic from those searches! A responsive design will ensure that your site looks great and functions properly no matter what device someone is using to view it.
- Website speed is a ranking factor.
Google has confirmed that website speed is an important factor in their search rankings. The faster your site, the better it will perform in the SERPs.
It improves user experience.
A slow page can frustrate visitors and lead them to leave your site without clicking on anything, which means you’ll lose out on conversions and revenue. But if your page loads quickly, Free Auto Clicker users are more likely to stay and engage with your content.
It helps with bounce rates.
Bounce rate is the percentage of visitors who leave your site after viewing only one page. If your bounce rate is high, this means that people are leaving your site quickly and not engaging with any of your content which can impact on how much traffic you get overall. So if you want more visitors to stay on your site for longer, making sure it loads quickly is a good way to achieve that goal.
Need help, reach out to Spark Factory to get a free audit and quote.