Click fraud affects 90% of all Google Ads campaigns. You’ve undoubtedly also pondered how much of your spending is “sucked up” by competitors. Digital marketing, particularly pay-per-click advertising, has become common means of promotion for most firms. Anyone, from tiny enterprises to multinational organizations, may benefit from access to a tech-savvy marketplace. With high traffic and ad spending, it’s an ideal target for scammers. That stinks, especially when your competitors click on you in Google Ads, you can try google ad manager click tracking.

Preventing fake Google ads:

Brand owners are not required to allow Google’s false advertising to steal cash or harm their reputation. The following are some methods that companies may take to stop and report false Google ads:

Be wary of copyright infringement:

Set up Google Exact Match Alerts or use a service like Copyscape to monitor occurrences of your material throughout the web to guarantee that no one is attempting to benefit from copied content on your site. Send a DMCA takedown notification to anybody who violates your copyright.

Report false advertisements to Google:

If a brand owner discovers a fraudulent ad on Google by google ad manager click tracking that impersonates the brand or sells counterfeits of their items, they must immediately report it to Google. To report a false ad to Google, use this ad reporting form. Select the best responses on the page and fill in any missing information. After submitting a report to Google, the bogus ad should be rectified and deleted within a few days. If Google does not delete the scam ad, brand owners can submit another false ad report or contact Google Support.

Fake Supplies:

You must adapt to the industry standards as the remedy for domain spoofing and ad injection. The IAB has attempted to reduce domain spoofing by establishing ads.txt, a file containing a list of permitted ad providers that publishers may add to their websites. Since then, it gets used by over 80% of programmatic video ad publishers. Recently, app announcements.txt was for combat mobile fraud, and ad.cert is now attempting to block ad injections. Adopting these standards will increase openness, making it more difficult for fraudsters to enter publications.

Adjust ad targeting:

Sometimes a little ad targeting change is all that is required to eliminate incorrect clicks. If you suspect click fraud from a specific geographic region, it may be worth omitting such locales and languages. If you feel a rival is engaging in click fraud, you can eliminate your zip code, location, and many more. One thing to keep in mind is that you don’t want to lose good traffic due to this. Set these restrictions only if you are specific that most of the clicks produced in these regions are fake.

Inquire about your statistics and anomalies:

Some types of ad fraud provide numbers that appear ridiculous, for example. For example, a 100% viewability ad or a report indicating no ad fraud has happened. Metrics that do not correspond to actual user behavior should get challenged. This time, the emphasis is on measurements that do not appear to be correct. For example, if Google Advertising clicks data shows that 90% of your clicks come from a location or area ads aren’t targeting, that should raise an eyebrow.