How To Generate Solar Leads on Facebook

The solar industry is one of the fastest-growing sectors in renewable energy. Solar businesses are expanding at a rapid rate. People are becoming environment-conscious, thinking about lessening their carbon footprint while reducing their energy costs. As a solar business, you need to be able to generate commercial solar leads. Facebook can generate the best solar leads specifically geared toward people interested in solar power.

A solar lead is a person who wants to invest in solar energy, whether it’s for personal or business use. They have different needs: homeowners looking for solar panels for their roofs or business owners who need solar panels on their properties. They are the untapped market of solar energy because they are interested in using the solar energy but are not currently using it. You need to focus on this group of people and turn them into paying customers.

How to generate solar leads on Facebook:

  1. You need to know what makes a great ad. A great ad has a clear call to action, a solid headline, and an attention-grabbing picture. Videos can also be used. Note that Facebook ads are only allowed in a few countries, so you need to be sensitive in how you advertise.
  2. The best audience for solar leads. These are people who want to cut back on their carbon footprint by reducing their energy consumption but don’t know how to start. You can use the Audience Insights feature of Facebook by searching for keywords like “solar energy” and “going solar” or by selecting the “Solar and Green” category. You can narrow down your search items further by age, country, gender, etc.
  3. Find people who would like to go solar. Facebook has built-in tools to help you find these people. You can search for keywords that people use when looking for services and products. You can look for users’ questions and use that information to find people interested in solar energy. You can then use Facebook ads to call their attention to what solar energy is and how they will benefit from it. You can do this by using Facebook custom audiences.
  4. Generate leads with Facebook Ads. By now, you can already use Facebook to generate commercial solar leads for your solar business. You can use it to promote your products and services. Using keywords and phrases, you can target a group of people who are curious about solar energy.

You can start promoting your solar business and generating the best solar leads. Facebook ads are easy to use and highly effective. You can now target interested clients and convert them into possible customers. Just make sure that you use Facebook ads correctly.

Solar Exclusive can assist you in doubling your solar leads. They are solar marketing experts who have been in the sales and marketing field for several years as solar contractors. Book a strategy call with them here.