Copywriting Tips for Real Estate Agents 

If you are a real estate agent, then it is recommended you pick up some copywriting skills along the way to help you with marketing your agency, your services, and any property listings for your clients. Writing great, engaging, and well-optimised copy is an effective way of building your profile, nurturing a loyal audience, and reaching more and more people. 

Because real estate agencies are so connected to their local community and property market, copywriting is an effective marketing tool to help you position yourselves as trusted agents within your area. Here are some copywriting tips that all real estate agents can use to give a boost to their agency. 

Local SEO 

Your real estate agency needs to position itself as a trusted provider of real estate services within its local area. A great way to achieve this is to write copy that has been optimised for local SEO. Local SEO encompasses a range of optimisation techniques that help you improve the visibility of your agency when people look up local search terms on Google. 

For example, if people look up “real estate agency” plus the name of your suburb in Google, you want to make sure your agency is near the top of the search results. This will guarantee more people are clicking through to your website, ensuring that more business is coming your way. 

There are a number of ways in which you can improve the local SEO of your agency through copywriting. Some of these include: 

  • Writing posts for your agency’s Google Business Profile 
  • Optimising the written content on your website with local keywords that your prospective clients are likely to be searching for 
  • Formatting your web pages with best-practise SEO techniques in mind 

By committing to local SEO copywriting, you will be giving your agency a huge boost in improving its ranking odds.  

Writing Suburb Profiles 

Your real estate agency will likely have a select number of suburbs that you primarily focus your services on. Even if you are a regional agency, there is a strong chance that you service more than one town within your surrounding area. 

Writing a suburb profile for these areas of interest as a blog on your agency’s website is a great way to boost your local SEO and establish yourselves as experts on these particular property markets. These suburb profiles should be educational, engaging, and detail everything that readers will want to know about an area if they are looking to buy, sell, invest, or rent there. 

Your suburb profiles should include information on: 

  • The lifestyle of the suburb 
  • The history of the suburb 
  • The current property prices and rent prices of the suburb 
  • What types of properties are in the suburb 
  • What important amenities are within the suburb, such as schools, doctors, vets, employment opportunities, shops, dining spots, gyms, and public transport 

Property Listing Copywriting 

The pictures on your property listings may be what first attracts prospective buyers to a home, but the copy is what will convince them that they could make a life for themselves there. Your property listing copy should therefore focus on the benefits of a property, and not just its features. 

If a property has a spacious living room, be sure to highlight this in your copy as “great for entertaining and quality family time”. Instead of just mentioning that a home has a gated driveway, talk about how this provides a sense of security for the entire family. 

By selling a lifestyle through your property listing copy, readers are far more likely to imagine themselves in that property and be willing to take the next step in the purchasing process. 

Copywriting for Your Real Estate Agency 

Copywriting is one of the most effective ways to market your agency and its range of real estate services. It can build an audience, reach new people, and position your agency as leaders within your property market. Hopefully, these tips will help you write engaging and effective copy moving forward.